What is SEO? – Why is it so important?

You’ve likely heard the term being tossed around both the business and digital world. However, unless you’re a marketing or advertising professional, you may not be deeply familiar with the topic.

So, what is SEO? And why do businesses need it?

SEO is an acronym that stands for Search Engine Optimisation.

Design professionals such as marketers, copywriters and even web developers incorporate SEO strategy and technique into their website creation. The primary purpose of it is to increase the discoverability of a webpage within global search engine results pages – also known as SERP’s.

Who needs it, and why?

Given today’s competitive online business environment, everyone from small business owners, to blog writers, to multinational companies require serious SEO strategy to boost customer engagement.

For example, it’s crucial for a real estate business in Brisbane to have their website optimised in a way that will ‘out-rank’ it’s competition in the same market – as there are hundreds, if not thousands of these services available in the same area.

When potential customers or clients are using a search engine to find what they need, you want your product or service to be at the very top of the search results.

An exceptionally optimised site will significantly boost web traffic, ultimately resulting in a dramatic increase in conversion rates.